First there was the Concept and then the Word; second the Graphic image and third the Moving picture. Taking advantage of all the media that the world of communication has to offer, in the wake of this uninterrupted flow of ideas, intuitions as well as specific and accurate re-elaborations, we help shape that world of healthcare that is of interest to everyone: healthcare professionals and us patients.

An experience that, having stemmed from this context and well-modulated between online and offline, has soon extended to adjacent sectors, so much so that it has become a solid reference point for the pharmaceutical world and the leading associations of the sector.